Turner Broadcasting System Creates Modern Global New Hire Experience through SilkRoad Onboarding

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Challenges

  • New hire experience focused on paperwork and compliance rather than great experiences
  • Disconnected processes and communication from company goals
  • Unable to handle varied global requirements

Results

  • Engaging new hire experience, scoring a 4 out 5 on satisfaction surveys
  • Faster employee activation and preparation means talent is ready to work day 1
  • Process automation that delivers consistent experiences
  • Adaptable for global needs
  • Significantly reduced data entry time

The Journey Begins

For Turner Broadcasting System, a global media company, sending an offer and paperwork in email just wasn’t leaving the right first impression with new hires. “You’ve just accepted an offer from this innovative media company and we say, ‘Here’s an email with a bunch of attachments to print off,’” said Claude Anderson, manager, HR technology solutions, at Turner. “It just wasn’t the user experience that we wanted to provide.”

Turner Chooses SilkRoad Onboarding

To create a modern new hire experience and streamline processes, Turner selected SilkRoad Onboarding to activate its global workforce. “New hires now have a better experience from the moment of verbal offer acceptance through an engaging portal that provides a targeted new hire experience, cultural insights, photos, a link to key company pages and background on our brand,” said Anderson.

Turner completely automated new hire events through a central portal that offers everything employees need to know. “It starts with acceptance of the offer letter, manages all digital paperwork based on the new hire’s location, division, and employee type, and allows the manager and HR to track progress,” said Anderson. “We now have formal order where there was disorder.”

New hires now have a better experience from the moment of verbal offer acceptance through an engaging portal that provides a targeted new hire experience, cultural insights, photos, a link to key company pages and background on our brand.
– Claude Anderson, Turner Broadcasting System

Turner Goes Global

Turner also uses SilkRoad Onboarding to activate over 2,500 employees a year in the U.S., Argentina and India with plans for expanding to Hong Kong, Latin America and the U.K. “The solution enables us to support different onboarding experiences, policies for specific countries and varying data privacy requirements,” said Anderson. “We’ve received favorable reactions for being able to adapt and create geographically specific experiences.”

Turner Saves Time and Generates Positive Feedback

Turner gained more than a full day of time savings by reducing double data entry and simplifying processes for getting new hires into the HRIS system.

In addition, user satisfaction ratings scored a 4 out of 5 for the new program. Feedback from new hires included “easy to navigate” and “no guesswork.” New hires also liked the simplicity of the portal and the ability to complete forms before Day One. “One new hire even told me that she called up her dad after the first day to tell him how awesome her first day was and how seamless she found her transition to Turner to be,” said Anderson. “That was a great moment.”

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