Attract the right kind of talent across the organisation.
Rustan Coffee is part of the Rustan Group of Companies, which was established in the Philippines in 1951. In 1997, Rustan Coffee signed an exclusive licensing agreement to develop the Starbucks retail business in the Philippines. The first store opened in December, 1997 and the number has grown to more than 190 since then, serving perfect cups of coffee, creating the “Starbucks Experience” with many Filipinos even from the distant cities of Baguio and Cebu.
Rustan Coffee has never had an issue attracting candidates who want to work in the stores. The comfy sofas, the smell of freshly brewed coffee and the convivial atmosphere appeal to a wide demographic, so it was no surprise that when they launched their FaceBook site in 2010 it very quickly amassed 1 million followers. Jobs adverts were added and the applications rolled in. Sounds great so far?
With hundreds of applications every day, recruiters at Rustan Coffee were faced with a monumental screening exercise; with the head office wanting to add an additional 10+ stores per annum, the recruitment team knew they had to do something, and do it quickly, so they turned to SilkRoad.
Social Recruiting: How SilkRoad Recruiting helps source AND manage applicants from across the web
In order to meet the business requirements of increasing the company’s workforce and improving the efficiency of the recruitment process for all candidates, Rustan Coffee implemented SilkRoad Recruiting, the web-based recruiting management solution from SilkRoad.
Rustan Coffee had three key goals:
- Provide an exceptional candidate experience
- Improve the quality of hire
- Expand their service offering – provide a consistent service across the team, backed by clear metrics