Newlink Awarded Highest Honor in 2017 SilkRoad Talent Activation Awards

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General Electric Company, Mediabrands, TRI Pointe Group honored for exceptional talent activation program elements

ORLANDO, Fla. – (May 9, 2017) – SilkRoad, a global leader in Talent Activation, today announced the winners of the SilkRoad 2017 Talent Activation Awards, created to honor outstanding employer branding and design, innovative candidate-to-new hire experiences, and strategic excellence in leveraging the onboarding process to activate talent to drive business outcomes. Presented at Connections, SilkRoad’s annual user conference, the awards included a top overall honor (Talent Activation) and three sub categories honoring outstanding program elements: Strategic ROI, Best Brand Experience and New Hire Enablement.

Top honors were award to:

Talent Activation Award – Newlink
Newlink’s overall strategy included meaningful and purposeful touchpoints throughout the new hire’s journey, ensuring new hires understand their role and how it contributes to overarching corporate goals, as well as how to obtain the tools and resources to make a positive impact on the organization.

Newlink’s strategy enables employees to control their own journeys and provides the ability to give feedback along the way to continually improve their experience. They took employee feedback to heart and implemented an agile performance process to incorporate a more user-friendly approach to performance management.

Honorees in subcategories included:

Strategic ROI Award – General Electric Company
General Electric Company’s (GE) strategic onboarding process uncovered time savings of 50 minutes per new hire (saving approximately $1MM/year) and eliminated 1200+ pages of paper (saving approximately $1.3MM/year). GE rolled out a streamlined experience in 71 countries creating a total savings of $6.5MM over three years.

Best Branded Experience Award – Mediabrands
Mediabrands’ onboarding experience included beautifully branded FLITE toolkits which provided the necessary information for both new hires and hiring managers – it explained what the new hire should expect during the pre-boarding and onboarding experience as well as what was expected of managers during this crucial time period. These toolkits connected new hires to learning opportunities that guided them through their first 30/60/90 days, informed them to schedule a check-in with their manager, and then encouraged them to provide feedback at regular intervals throughout their first 90 days.

The FLITE theme followed the employee journey end-to-end, and the collected data was leveraged for development. From their day one introduction, employees utilized the FLITE toolkits:

  • FLITE Learning informed employees about their learning paths to help immerse them in their roles
  • Manager BluePrint helped them grow as employees and manage up-and-comers
  • FLITE Performance introduced them to the concept of a Feedback Culture and enabled them to set performance goals
  • FLITE Career Center was available if they were interested in finding other opportunities within the network

All in all, Mediabrands created an exceptional, branded, seamless end-to-end journey for employees.

New Hire Enablement Award – TRI Pointe Group
TRI Pointe Group’s strategy connected employees to the organization, their team members and other cross-departmental teams as soon as possible to ensure they felt welcomed and understood their role within the organization. They also emphasized feedback at key intervals – 1 and 2 weeks, 1 and 3 months, 1 year, etc.

Each new hire was paired with a more senior or tenured employee who provided coaching feedback and training and served as a sounding board. New hires were encouraged to create their own goals and then check in with their manager to discuss how their role impacted overall business objectives.

Only one employee that experienced the strategic onboarding process is currently on a performance improvement plan, indicating the process sets employees up for success and enables contribution to the organization from day one.

“Talent Activation is all about delivering targeted experiences by employee role or type, enabling organizations to move beyond traditional talent management to deliver personalized talent journeys for each member of the complex modern workforce,” said John Westby, VP, corporate marketing for SilkRoad. “Each of the honorees sets an example for organizations wondering how Talent Activation can provide more personalized engagement for employees as they move through their career journeys. By engaging their workforces at every step of the employee lifecycle, the honorees successfully improved business outcomes.”

About the Awards
The SilkRoad Talent Activation Awards were created to honor outstanding design, innovative experiences, and strategic excellence in leveraging onboarding to activate talent throughout the entire employee lifecycle. Applications were accepted from SilkRoad customers across the world and a panel of experts reviewed 40 applications to select the finalists. Results were announced during a live broadcast from SilkRoad Connections 2017, the company’s annual user conference.

About SilkRoad
SilkRoad is the leading provider of talent activation, enabling forward thinking HR organizations to go beyond today’s talent management offerings to deliver modern, personalized talent journeys across a unified talent acquisition, onboarding and development process. SilkRoad activates the workforce, empowers HR and informs business leaders to drive better business outcomes.

For more information, visit, follow on Twitter @SilkRoadTweets or call 866–329–3363 (U.S. toll free) or +1–312–574–3700.

Kraig Smith, 312.432.9405

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