Forget Talent Management: SilkRoad Leads Charge for Talent Activation

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New research from Brandon Hall Group supports adoption of talent activation continuum CHICAGO – (September 28, 2016) – SilkRoad, a global leader in talent activation solutions, announced the availability of new research from Brandon Hall Group validating SilkRoad’s shift from talent management to talent activation. Talent activation transforms traditional talent management and employee engagement into a measurable continuum of experiences that engage employees and inform business executives to drive better business outcomes. From sourcing new candidates to parting ways with employees, talent activation empowers HR to deliver a strategic business advantage. Exploring the impact of talent activation, Brandon Hall Group published a new paper titled The Talent Activation Continuum: How Connected HCM Technologies Deliver Better Business Outcomes, delivering key findings on why this shift is so important. Among the key findings:

  • 47% of organizations are not at all satisfied, or only somewhat satisfied, with the functionality of their current HCM technology.
  • In order for Human capital management (HCM) technology to be transformative, it needs to empower all stakeholders by providing a consistent, intuitive, collaborative and connected user experience across all systems plus the relevant analytics needed to drive and measure progress against business outcomes.
  • HCM technology plays a critical role in employee engagement and business transformation, but that technology must be supported by the right HR systems, processes, policies, procedures and methods. The more holistic approach to your HCM technology, the better, enabling improved data sharing and analytics and creating as little friction as possible for employees moving between systems within the organization.
  • Connected HCM technology is not only advantageous in that it provides an end-to-end view of the organization’s workforce, from talent acquisition through workforce planning, but it also makes it easier for stakeholders/employees to use the system and understand the significance of their contributions toward organizational goals.

“Employees want to be engaged, with a clear understanding of how their role and efforts impact business outcomes for the organization,” said Daria Friedman, principal analyst, Brandon Hall Group. “Talent activation creates a meaningful connection for employees, boosting engagement and production. Having the right human capital management technology and ensuring it properly integrates with a host of other critical tech components provides a holistic view of the workforce for all stakeholders, unlocking the potential for organizational transformation.” Visit for more information on SilkRoad and Talent Activation. Download The Talent Activation Continuum: How Connected HCM Technologies Deliver Better Business Outcomes at Register for “The Talent Activation Continuum: How Connected HR Technologies Deliver Better Business Outcomes,” a complimentary webinar being held on Thursday, September 29, and archived for viewing on demand at: About SilkRoad SilkRoad, the world’s leader in Talent Activation, transforms traditional talent management and employee engagement technology into a continuum of experiences for activating employees along their journeys—from first touch to last. SilkRoad empowers HR teams to engage their people in delivering on business success. SilkRoad customers want to source, hire and recruit top talent, onboard them fast and assist them in their development into top performers. For more information, visit, follow on Twitter @SilkRoadTweets or call 866–329–3363 (U.S. toll free) or +1–312–574–3700. -###- Contact SilkRoad Nick Olsen 312.432.9407

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