The Shift to Search: How People Find Jobs Today
Guest Post by Paul D’Arcy, SVP of Marketing at Indeed
Do you know the number of screening questions that will cause you to lose 20% of your applicants? How about the number of jobs a hired candidate has clicked on? These are the metrics that drive search marketing, a limitless opportunity for employers where great companies can attract online job seekers and target the best candidates for their jobs.
Today, more job searches are successfully ending online, providing us with new perspectives on how candidates find job postings, why they click them, and what influences their decision to apply. Among the top five external sources of hire, job search engines account for the most hires at 34%. The shift to online search on sites like Indeed has changed the way people find jobs, and employers now have more insight than ever on job seeker behavior.
With over 140 million people visiting Indeed each month to search for jobs, we’ve captured best practices from the way smart employers attract the right job seekers to critical open positions. In a recent webinar, experts from Indeed and SilkRoad looked at data from more than 10 million real world job applications on SilkRoad’s OpenHire Applicant Tracking System (ATS) and the performance of 16 million jobs postings on Indeed to develop specific tips for employers to improve hiring results. From this research, we’ve developed 5 key ways employers can attract the best talent for their jobs:
1. Master the science and art of job content
Whether you’re writing a job title, job description or the content of the career page, it’s important to make every word count. Our research shows that jobs with descriptions between 700 and 2,000 characters get an average of 30% more applies. Make sure to use common search terms that people know. A job title of “Java Developer” will get more clicks than “Java Ninja” or “Java Hacker.” Quirky job titles don’t include common search terms that people use, making your job hard to find.
2. Streamline your application process
The smartest companies don’t let bad application processes filter out the best applicants. Make your applications easy to fill out, and scale back on screener questions to create a big funnel for your candidates. Research shows there’s a 44% reduction in applicants when there are 20 screener questions or more. And with mobile increasingly on the rise with over 45% of global traffic to Indeed coming from mobile devices, companies need to adapt to this shift in behavior by providing mobile optimized job seekers experiences for both viewing and applying on mobile devices.
3. Grow your employer brand
Companies that have great recruiting brands find the right hires. 83% of job seekers say reviews impact where they apply, and 46% say that a company reputation has a big impact on the decision to accept a job. Enhance your employer brand presence by claiming a company profile on Indeed, where companies can encourage reviews from current and past employees, upload photos, and share their story.
4. Invest to reach the right candidates
It’s worth investing money to find the right candidates as quickly as possible. Running a Sponsored Job campaign on Indeed has a real impact and drives the most candidates and applications possible. Sponsored Jobs appear prominently in search results and target the right candidates to fill jobs. We find that Sponsored Jobs customers receive up to 5 times more clicks, as well as access to the best candidates.
5. Use data to improve performance
Being successful in search is all about the data. Perform A/B tests to experiment with different versions of job titles and descriptions and see which ones drive the best results. Indeed’s job trends can help to perfect job content by showing job titles perform best and providing insight into which emerging skills are in demand.
These tactics can help direct the best candidates find, click, and apply to jobs.
Thank you to Paul D’Arcy of Indeed for this great guest post.
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