SilkRoad Connections 2018 Agenda Spotlight: Onboarding

Kelly Carmody, Field Marketing Manager
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We are excited to highlight some of the amazing sessions that will take place at SilkRoad Connections 2018. We’ll start with some of our onboarding-themed sessions.

High Volume Onboarding – Presented by SeaWorld – Tuesday, May 1, 2018

SeaWorld will present on how they leverage SilkRoad Onboarding to effectively onboard a tremendous number of new hires and rehires throughout the year. SeaWorld will also explain how they create and update employee profiles in Onboarding, as well as launch Onboarding events & manage new hire learning. Then, they’ll explain how custom forms and location-specific tasks can make the onboarding process more efficient and relevant to the new hire.

Embracing the ‘Gig’ Economy with SilkRoad Technology – Presented by Match Marketing Group – Monday, April 30, 2018

An increasing number of in-store jobs are being outsourced to third-party gig economy employers, as more workers ditch their 9-5 jobs in search of a flexible schedule. This gig economy shift comes with new challenges for the retail industry… Hiring is becoming even more difficult as there is a lot of competition for gig workers, gig economy workers demand enhanced flexibility and ease of managing assignments on the go, and workers don’t always execute enough “gigs” to make up for the hiring and onboarding costs.

Companies like Match Marketing Group, one of North America’s leading activation and consumer engagement agencies, thrive in this gig economy environment. Match’s retail and merchandising practice have over 7000 field workers across North America working with leading brands including L’Oreal, 7-Eleven, Fujifilm and Adidas to name a few. Join Match Marketing as they discuss how they are leveraging technology to actively recruit for over 600 vacant gig jobs from merchandisers and kiosk attendants to brand ambassadors and assistant sales reps.

Office Buddy Program – Presented by Newlink – Tuesday, May 1, 2018

Newlink will present their award-winning new hire experience, focusing on their office buddy program.

At Newlink, every new hire is teamed up with an Office Buddy / Office Mentor during their onboarding journey. This program is designed to ease a new employee’s transition period from even before they start on their first day. In their role as buddies, the veteran staff acts as mentors, sharing the unspoken company rules, culture, and their insights on topics ranging from agency protocols to the best places for lunch. The Office Buddy Program helps the new hire get off to a great start providing them with an instant connection and go-to person that is non-intimidating and non-judgmental. The Office Buddy Program really captures employee engagement and enriches the new hire’s journey.

Newlink will also cover how this program ties into their Onboarding process and what other tools they use to aid and measure the success of this program.

To see the full agenda and to register for SilkRoad Connections 2018, please visit

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