The Importance of an Offer Letter

Kelly Carmody, Field Marketing Manager
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There’s a lot at stake when extending offer letters to candidates. Your organization has likely spent a lot of time, money, and energy in sourcing the right fit candidate that will hopefully make a meaningful impact. To seal the deal with your desired candidates, it’s important to go beyond a welcoming message and provide important information in a way that is representative of your employer brand and recruiting message.

The essential components of an offer letter include:

  • Job title
  • Start date
  • Reporting structure
  • Location
  • Salaray
  • Benefits

To create a differentiated impression, organizations can set themselves apart from other potential employers or an incumbent employer by the extent to which the offer letter experience is consistent, yet personalized to the candidate and enables them to sign the offer letter from any device, whether that’s their mobile phone or Xbox. It sets a precedent as to what the candidate is to expect in working with your company.

Streamlining the offer letter process enables organizations to deploy time, resource, and cost savings to create a candidate-to-new hire experience that’s personalized and accessible for each individual candidate. Onboarding begins at offer letter acceptance and is a crucial part in preventing quick quits.

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