Lifestyle Family Fitness, a health club focused on providing a fun and friendly experience for members, has grown significantly from its original club in 1982 to more than 56 locations in 2008, with 2,800 employees spread out across their corporate office in St. Petersburg, Florida and at clubs in Indiana, North Carolina, Ohio and Florida. As the company grew, executives realized they needed a solution that would streamline and consolidate their human resource processes, including recruiting, onboarding, and performance management.
The Search for a Rich and Fully-Featured HR Offering
Critical to Lifestyle's search for a talent management solution was a product that would streamline the HR experience by combining related tasks and processes, eliminate paperwork, address various compliance issues, and make sure the company's culture was represented in each Lifestyle branch.
After meeting with several companies, Lifestyle selected SilkRoad's Life Suite solutions, specifically OpenHire for recruiting, RedCarpet for onboarding team members, and WingSpan for performance management. Lifestyle chose SilkRoad's products based on the products ability to work together, the ease-of-use of the technology, the right price point, and the quick deployment timelines SilkRoad offered.
A Quick and Successful Implementation for OpenHire
After implementing SilkRoad's recruiting management solution, OpenHire, Lifestyle immediately found the job match functionality worked "incredibly well" for them by narrowing the candidate pool to focus on the best talent. OpenHire's resume creation functionality also helped engage new candidates that were great fits for positions.
OpenHire greatly improved the company's accuracy in tracking jobs across several categories including active jobs, equal employment opportunity, applicants by source, applicants by location, time to fill, time to fill by locations, and time to fill by title. Prior to implementation, Lifestyle had struggled with obtaining accurate measurements for their recruiting efforts. OpenHire has helped track those efforts, and ensured adherence to the hiring process without skipped steps or missing paperwork.
Rolling Out the RedCarpet for a Growing Workforce
"Prior to Lifestyle's implementation of SilkRoad's RedCarpet, the company was struggling with its approach to onboarding," said Leslie Daley, Vice President of Team Services, Lifestyle Family Fitness. As the company grew to include dozens of locations and thousands of employees, compliance monitoring became an increasingly time-intensive task with extensive paperwork, and clubs were beginning to grow diverse identities and cultures of their own. "We wanted to ensure all compliance with paperwork as new employees joined the company, but we also wanted to ensure a positive consistent experience during the process," Daley said.
RedCarpet has already helped the company improve its compliance with federal regulations, including an automated approach to e-Verify and a jump in sexual harassment training from 56 percent to 82 percent.
Customized Employee Appraisals with WingSpan
When launching SilkRoad's performance management solution, WingSpan, Lifestyle was eager to implement, and the smooth deployment helped the company develop a consolidated company appraisal process that has already been rolled out company-wide with great success. "WingSpan enabled us to extensively customize our employee appraisals with a consistent corporate branded process and we were extremely pleased with the end result," Daley said. "WingSpan has helped us partner with the employee and establish a deeper dialogue between employees and the management team."
Extensive Customization Made for an Even Greater Fit
The extensive customization of SilkRoad products allowed Lifestyle to add features unique to the company, including the integration of uniform fulfillment for team members, and membership fee freezes for new hires that were previously customers. These features have contributed to making new team members feel important from day one and has already led to "excellent feedback" from the Lifestyle team.
Through SilkRoad's Life Suite, Lifestyle Family Fitness was able to better engage employees throughout their life cycle at the company, providing a consistent company branded experience across numerous locations. SilkRoad's Life Suite of products has allowed management to better communicate with team members about their career plans at the company and alert them when an open position might be a good fit. Lifestyle has also used the Life Suite solutions to create a personal portal for every employee that shares information related to the corporate mission and messaging, helping to consolidate unique branch identities and cultures into one consistent brand.
"We had a lot of preplanning and opportunity to really pick the best of the best," said Daley. "SilkRoad has definitely offered that."
Key Impacts
- Streamlined recruiting and compliance issues
- Electronic forms dramatically reduced paper clutter
- Branded the company's culture ensuring employees and customers received a consistent message across dozens of locations across four states
- Executed a plan to more fully engage employees in performance management.
