According to a recent Aberdeen Group
study sponsored in part by SilkRoad technology, inc., the leading provider of talent management solutions, organizations targeting learning and development for managers improve
performance, customer retention, and revenue, with 51 percent of the top organizations linking learning and
development initiatives directly to changes in profitability and revenue.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen
provides fact-based research and market intelligence that delivers demonstrable
results. Having queried more than
30,000 companies in the past two years, Aberdeen is positioned to educate users
to action: driving market awareness, creating demand, enabling sales, and
delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen for insights that drive decisions.
As a
Harte-Hanks Company, Aberdeen plays a key role of putting content in context
for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer
optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the
strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617)
854-5200, or to learn more about Harte-Hanks, call (800)
456-9748.